A Japanese yo-yo brand launched in 2012 by Hiroyuki Suzuki, a Japanese, Asian and World Championship champion and a legendary member of the 1A division. They offer a wide variety of yo-yos, from off-string to looping models, to cover beginners to world-leading players. They have gained tremendous support from all walks of life. Starting with the bimetal model "Anglam" series, all of their models remain popular as yo-yos chosen by world and national champions. They also release apparel on a regular basis, making yo-yos a part of fashion items. In the past, they have collaborated with Louis Vuitton and TeddyLoid (DJ/music producer), which became a hot topic as a project that only sOMEThING could achieve. They also hold their own event "Something World" around the world, and not only do they have fans all over the world, but the best players from each country are also contracted as members of sOMEThING's professional team.
