Privacy policy

Privacy Policy

Last Updated: October 17, 2025

Date of Enactment: February 22, 2010

This Privacy Policy describes how Yo-Yo Company Inc. ("we," "us," or "our"), the operator of Yo-Yo Store REWIND, collects, uses, and protects your personal information when you use our website (www.YoYoStoreREWIND.com).

We are committed to protecting your privacy and handling your data in an open and transparent manner, in compliance with all applicable laws and regulations concerning the protection of personal information.

1. Information We Collect

We collect personal information through lawful and fair means only to the extent necessary for our business operations. This may include:

  • Personal Identification Information: Name, shipping/billing address, email address, phone number.
  • Order Information: Details of products you purchase, order history.
  • Payment Information: Payment details are processed securely by our third-party payment gateways (e.g., PayPal, Stripe for credit cards). We do not store your full credit card number on our servers.
  • Technical & Usage Data: IP address, browser type, operating system, browsing history, and how you interact with our site.

2. How We Use Your Information

We use the personal information we collect for the following purposes:

  • To process and fulfill your orders, including order confirmation, inquiries, and shipping.
  • To facilitate shipping and delivery through third-party suppliers or carriers.
  • To provide customer support and respond to your inquiries.
  • To send you information about our products, services, and events (you may opt-out at any time).
  • To conduct surveys for product and service improvement.
  • For identity verification and fraud prevention.
  • For internal customer analysis to improve our website and services.

3. Sharing Your Information

We do not sell, rent, or trade your personal information. We will not disclose your personal information to third parties, except in the following cases:

  • With Your Consent: When we have your explicit consent to do so.
  • Service Providers: With trusted third-party service providers who perform services on our behalf, such as payment processing, shipping, and data analysis. These parties are contractually obligated to keep your information confidential and secure.
  • Legal Requirements: When required by law, court order, or other legal process.
  • Business Transfers: In connection with a corporate transaction, such as a merger, acquisition, or sale of assets.
  • Fraud Prevention: To our payment processing partners to verify your identity, confirm billing details, and for credit risk assessment.
  • Suppliers: To facilitate direct shipment of an item from a supplier to you.

4. Data Security

We implement appropriate administrative, technical, and physical security measures to protect your personal information against unauthorized access, loss, destruction, alteration, and leakage.

5. Cookies and Similar Technologies

Our website uses cookies, pixel tags, and other similar technologies to enhance your user experience. These technologies help us:

  • Analyze site usage and access patterns.
  • Improve our website and services.
  • Provide you with more relevant content and advertising.
  • Ensure the security of our site.

The information collected may include your IP address, browser/OS environment, and other site usage data.

Analytics Tools

We use the following third-party analytics tools to understand how visitors interact with our website:

  • Google Analytics 4 (provided by Google LLC, USA)

    Google Analytics uses cookies to collect anonymous information about site usage, including:

    • Pages visited and time spent on each page
    • Browser type, device type, and operating system
    • Geographic location (city/country level)
    • Traffic source and user navigation patterns

    IP addresses are anonymized to protect your privacy. The data collected is used solely for website improvement and analysis purposes.

    Privacy Policy: Google Privacy Policy

    Opt-out: You can opt out by installing the Google Analytics Opt-out Browser Add-on.

  • Microsoft Clarity (provided by Microsoft Corporation, USA)

    Microsoft Clarity uses cookies to collect behavioral data, including:

    • Heatmaps showing where users click and scroll
    • Session recordings of user interactions (no personally identifiable information is recorded)
    • Page performance metrics

    This data helps us understand user behavior to improve site usability and user experience.

    Privacy Policy: Microsoft Privacy Statement

    Opt-out: You can manage your privacy settings through Microsoft Privacy Dashboard.

Managing Cookies

You can manage or disable cookies through your browser settings. Please note that disabling cookies may prevent you from using some features of our website. Most browsers allow you to:

  • View and delete cookies
  • Block third-party cookies
  • Block cookies from specific sites
  • Block all cookies

For more information on managing cookies, please refer to your browser's help documentation.

6. Data Retention

We will retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected, or as required by applicable laws and regulations. After this period, your personal information will be securely deleted or anonymized.

7. Use of Anonymized and Pseudonymized Data

We may process your personal information to create pseudonymized or anonymized data for purposes such as statistical analysis, marketing analysis, and service improvement. This data is processed in a way that does not identify you as an individual and is handled with appropriate security measures.

8. International Data Transfers

As we are based in Japan, your information will be processed and stored in Japan. We may provide your personal information to third-party service providers (such as suppliers, shipping carriers, or analytics providers) located in countries outside of your own, including the United States. When we transfer your data internationally, we will take appropriate steps to ensure it is protected in accordance with this policy and applicable laws.

9. Your Rights Regarding Your Data

You have certain rights regarding the personal information we hold about you. Subject to local law, these may include the right to:

  • Access: Request a copy of your personal information.
  • Rectification: Request correction of inaccurate or incomplete information.
  • Erasure: Request deletion of your personal information.
  • Restrict Processing: Request that we stop processing your data in certain circumstances.

To exercise these rights, please contact us using the details below. We will respond to your request within a reasonable timeframe, provided you are the data subject or their authorized agent. Please note that we may be unable to fulfill your request if the data is required to be retained by law or for our legitimate business interests.

10. Information from Minors

Our services are not directed to individuals under the age of 18. We request that individuals under 18 do not provide personal information to us without the consent of a parent or legal guardian.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions or concerns about our use of your personal information, please contact us at:

Yo-Yo Company Inc.
Attn: Hironori Mii, Representative Director
52 Junki, Daiichiba-cho, Iwakura-shi, Aichi 482-0002, Japan

Phone & Fax: +81-587-81-3924
(Hours: 10:00 AM - 5:00 PM JST, Weekdays)

E-mail: web at yoyocompany.jp