What is the yo-yo store "Rewind"?
Your global destination for yo-yo — sharing the joy of yo-yo with the world.
Our Story
"We want as many people as possible to discover the joy of yo-yo."
That belief led us to open our doors in Iwakura, Aichi, in March 2010.
Through our online store and physical shops, we welcome everyone — whether you're rediscovering a childhood pastime or picking up a yo-yo for the very first time.
Yo-Yo: Always Exciting, No Matter the Era
Yo-yo has gone through waves of popularity across the decades.
Coca-Cola campaigns, the Hyper Yo-Yo craze in Japan…
Many of you may have fond memories from back then.
And now, yo-yo is riding a whole new wave.
Team REWIND
REWIND started with just 4 members when we opened in 2010.
Today, we've grown into a team of 10 — including 5 members who hold World Champion titles.
Title Holders
Founding Members
REWIND was founded by four passionate individuals — three of whom were already deeply immersed in the world of competitive yo-yo.
The Meaning of "REWIND"
REWIND = To wind back
The name comes from rewinding a yo-yo string. A yo-yo doesn't just fly out — it always comes back. That return journey is where the real depth lies.
That idea extends beyond yo-yo itself. As the saying goes, "What goes around, comes around." The kindness and energy you put out into the world has a way of finding its way back to you. That belief is woven into the name REWIND.
The Infinite Possibilities of Yo-Yo
Yo-yo transcends age, gender, and even language barriers.
Far more than a toy, it takes many exciting forms.
Competitive Sport
A serious discipline with world-level championships, offering endless skill and growth.
Performance
A captivating art form that moves and inspires audiences anywhere in the world.
Lifelong Hobby
A hobby anyone can enjoy at their own pace, from childhood all the way through adulthood.
Find Your Way to Enjoy
Just Have Fun
Get started easily with a beginner-friendly set — no experience needed.
Show It Off
Share the tricks you've learned and enjoy the reaction from friends and family.
Enter a Contest
Train hard, push your limits, and step onto the competitive stage.